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The Asia Pacific anti-counterfeit pacckaging market is projected to reach USD 105.4 billion by 2030 from USD 51.2 billion in 2025, at a CAGR of 15.45% from 2025 to 2030. The report provides key insights into current Asia Pacific anti-counterfeit pacckaging market trends, growth drivers, challenges, and opportunities shaping the market landscape. The Asia Pacific anti-counterfeit packaging market is growing due to rising counterfeit incidents across pharmaceuticals, FMCG, electronics, and apparel, prompting brands and governments to invest heavily in advanced authentication and traceability solutions.

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By Technology, the RFID segment accounted for the fastest CAGR during the forecast period

The RFID technology is expected to be the leading product type in terms of CAGR in the Asia Pacific anti-counterfeit packaging sector. The key driver of its growth is the increased requirement for proof of originality (authentication) in the distribution chain. With growing concerns over counterfeiting, manufacturers and brands in Asia Pacific have identified RFID technology as the best available technology to combat counterfeit products in the pharmaceutical, electronics, textile/sport, and consumer/food sectors. Moreover, RFID has the unique capability of providing a universal method for connecting to digital technology platforms for tracking, storing, and managing inventory using serialized barcodes and/or QR codes. In addition, RFIDs offer a convenient, flexible, and non-line-of-sight scanning method, as well as a significantly larger storage capacity than barcodes, and are fully interoperable with existing IoT devices. This makes them an optimal choice for companies with high-volume supply chains and a multi-channel distribution network. Furthermore, government-led initiatives aimed at improving traceability, which are expanding across Asia Pacific due to increased e-commerce activities and increasing use of smart packaging technologies, continue to drive the rapid adoption of RFID technology in the anti-counterfeit packaging market.

By end-use industry, the pharmaceutical segment is projected to witness the fastest CAGR during the forecast period

The pharmaceutical segment in Asia Pacific is projected to witness the highest CAGR due to the increase in counterfeit medicine being distributed throughout this area, the increase in parallel trade, and the flow-through of product into and out of established supply chains. Pharmaceutical companies have implemented multi-layer security features such as tamper-evident packaging and serialization, as countries introduce new serialization mandates aimed at strengthening traceability of prescription medications and personal protection. With the emergence of additional countries, such as India, China, and those in Southeast Asia, as major hubs of pharmaceutical manufacturing, product verification systems that provide assurance of patient safety and compliance with regulations are becoming imperative. At the same time, as e-pharmacies and drugs shipped across country borders have continued to grow in number, demand for enhanced anti-counterfeit technology is also increasing, contributing to the rapid expansion of this segment.

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India accounted for the largest share of the Asia Pacific anti-counterfeit packaging market in 2024

India accounted for the largest share of the Asia Pacific anti-counterfeit packaging market in 2024, driven by its robust industrial base, large consumer market, and high incidence of counterfeit goods in pharmaceuticals, fast-moving consumer goods (FMCG), agrochemicals, automotive parts, and electronic appliances. As a leading producer of generic medicines globally, India must adhere to strict domestic and export compliance requirements, resulting in the rapid adoption of serialization and tamper-evident features, as well as digital tracking and tracing systems. The rise of online shopping and increasing numbers of counterfeit products have incentivised brands to invest in multiple layers of secure packaging in order to protect their supply chains and preserve consumer confidence and trust. In addition, India’s dominance in this marketplace is supported by the presence of many dominant regional solution providers, coupled with an increasing emphasis by the government to strengthen product Authentication.

Asia Pacific Anti-Counterfeit Packaging Companies

The Asia Pacific anti-counterfeit packaging market comprises major players such as Holostik (India), UFlex (India), SML Group Ltd. (Hong Kong SAR, China), Holoflex (India), and Toppan Inc. (Japan). Partnerships, acquisitions, and product launches are among the key strategies adopted by these major players to strengthen their positions in the anti-counterfeit packaging market.

Holostik (India) is a pioneering anti-counterfeiting and brand-protection company with over three decades of experience, offering end-to-end in-house capabilities from R&D and design to manufacturing and IT-enabled supply-chain solutions. With a presence in over 90 countries and serving more than 10,000 satisfied brand clients, Holostik offers high-security holograms, security labels, holographic films, shrink sleeves, hot-stamping foils, smart labels, induction-sealing wads, and more. Its “phygital” approach merges physical security features with digital authentication tools, such as QR/serial codes, track-and-trace, product authentication, warranty, and loyalty management under the “SureAssure” platform, delivering trusted, end-to-end anti-counterfeit solutions for sectors such as pharma, FMCG, electronics, agrochemicals, and government.

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UFlex (India) is India’s largest multinational flexible-packaging and solutions company. Over the past three decades, it has evolved into a global polymer sciences corporation with end-to-end offerings spanning flexible packaging films, aseptic liquid packaging, chemicals, holography, printing cylinders, engineering, and coating solutions. UFlex’s holography business offers branding enhancement and anti-counterfeiting solutions, including self-adhesive security labels, holograms with 2D barcodes for track-and-trace, stamping foils, and security printing, serving clients across the FMCG, food, pharmaceutical, consumer goods, and other sectors globally. With a presence in ~150 countries and a wide manufacturing footprint, UFlex leverages quality-innovation and sustainability to deliver flexible packaging and security solutions worldwide.

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