Beta Carotene Market Size to Reach USD 601.68 Million by 2031 – Mordor Intelligence
Beta Carotene Market Overview
According to Mordor Intelligence, the beta carotene market size is witnessing steady expansion as nutrition awareness, regulatory backing, and clean-label adoption continue to influence ingredient demand. The market is estimated at USD 457.91 million in 2026 and is projected to reach USD 601.68 million by 2031, growing at a CAGR of 5.62% during the forecast period.
This growth reflects increasing emphasis on addressing vitamin A deficiency, especially through fortified foods and dietary supplements. At the same time, regulatory encouragement for naturally sourced ingredients is supporting wider use of beta carotene across food, beverage, pharmaceutical, and personal care applications.
Beta Carotene Market Growth Drivers
Shift Toward Naturally Sourced Colorants and Nutrients
A major factor shaping beta carotene market growth is the gradual replacement of synthetic additives with naturally derived alternatives. Food and beverage manufacturers are increasingly using beta carotene both as a natural coloring agent and as a nutritional enhancer, aligning products with clean-label expectations and evolving regulatory definitions.
Regulatory recognition of “coloring foods” in North America and Europe has further strengthened demand for plant-based beta carotene, improving the beta carotene market share of natural variants over synthetic counterparts.
Preventive Nutrition and Plant-Based Supplement Uptake
Rising consumer focus on preventive health is reinforcing demand for beta carotene in dietary supplements. Products positioned for vision health, immune support, and antioxidant benefits are gaining traction, particularly among consumers seeking plant-based and naturally sourced formulations.
Clear supplement regulatory frameworks and continued public-health messaging around vitamin A intake are increasing both manufacturer confidence and consumer trust, supporting sustained beta carotene market forecast stability.
Government Fortification Initiatives Create Predictable Demand
Public-sector nutrition programs play a critical role in strengthening the beta carotene consumption base. Government-led fortification initiatives targeting staple foods—such as grains and edible oils—are generating structured, large-volume demand, particularly in developing regions.
These programs reduce reliance on discretionary consumer spending and provide long-term visibility for suppliers, reinforcing the resilience of the beta carotene industry.
Partnerships and Cross-Border Collaboration Improve Market Access
International cooperation across nutrition, food security, and sustainability initiatives is supporting broader beta carotene market expansion. Public–private partnerships and technology-transfer programs are helping manufacturers improve production efficiency, product stability, and regional reach.
Trade facilitation efforts and innovation funding are also enabling closer collaboration between ingredient suppliers and food manufacturers, strengthening global supply integration.
Beta Carotene Market Segmentation Analysis
By Nature
- Natural
- Synthetic
By Form
- Powder
- Liquid
By Application
- Food and Beverage
- Dietary Supplement
- Animal Feed
- Personal Care and Cosmetics
- Pharmaceuticals
Regional Coverage
North America, Europe, Asia-Pacific, South America, and the Middle East & Africa continue to contribute to the overall beta carotene market size expansion through region-specific regulatory and consumption patterns.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/beta-carotene-market?utm_source=abnewswire
Competitive Landscape Emphasizes Stability and Innovation
The beta carotene market industry consists of established multinational ingredient suppliers and specialized nutraceutical manufacturers focused on regulatory compliance, formulation stability, and natural sourcing capabilities.
Key participants include:
- BASF SE
- DSM-Firmenich
- Divi’s Neutraceuticals
- Adama Ltd (LycoRed Ltd.)
- Zhejiang Medicine
These companies continue to invest in fermentation-based production, natural extraction technologies, and high-stability formulations to maintain competitiveness and meet clean-label requirements across diverse end-use industries.
Beta Carotene Market Forecast Perspective
The beta carotene market forecast points to sustained growth through 2031, supported by clean-label reformulation trends, expanding fortification programs, and consistent supplement demand. While challenges such as raw material variability and processing complexity remain, regulatory clarity and rising nutrition awareness continue to underpin long-term expansion.
With applications spanning food, beverages, supplements, animal nutrition, cosmetics, and pharmaceuticals, the global beta carotene market remains well-positioned for continued relevance within the broader nutrition and functional ingredients ecosystem.
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