Endpoint Protection Platform Market Growth Drivers, Latest Trends, Industry Overview, Leading Players, and Opportunities
The endpoint protection platforms (EPPs) market is expected to reach a value of USD 29.0 billion by 2029, up from USD 17.4 billion in 2024, at a Compound Annual Growth Rate (CAGR) of 10.7%. Two major factors driving the EPP market are the increase of cyberthreats and the shift to remote work. Advanced, adaptable, and comprehensive endpoint security solutions are becoming more and more necessary as companies face the threat of cyberattacks and struggle to safeguard a dispersed workforce. In all work environments, this movement seeks to maintain security standards and offer protections.
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Based on the offering, the platform accounts for the highest market size during the forecast period.
EPP platform segment comprises application control, web filtering, firewalls, next-generation antivirus (NGAV), and intrusion detection/prevention systems (IDPS) that collaborate to provide robust protection against a wide range of advanced cyber threats, driving the demand and adoption of platform-based EPP solutions. The integrated EPP platform combines prevention capabilities with EDR, vulnerability management, and threat intelligence that ensures proactive threat detection, quick reaction to evolving attacks, and effective vulnerability management across endpoints.
By deployment mode, on-premise accounts for the highest market size during the forecast period.
The on-premise deployment mode is estimated to hold the largest market share in the EPP market due to its tailored approach to cybersecurity, especially in regulated industries. By deploying EPP solutions on-premises, companies will have full control over their data and comply with strict government regulations pertaining to the sovereignty of sensitive information. Apart from this, on-premise deployment resolves issues related to internet connectivity and provides an uninterrupted protection mechanism in case the internet gets disconnected. It also facilitates direct integration with already existing legacy or third-party systems, allowing enterprises to integrate advanced technologies into their threat management architectures and minimize disruptions of operations. The IT staff also have direct control over systems for real-time changes of rules and policies, minimizing delays between malware detection and remediation or launching incident response measures. Companies like Trellix offer EPP solutions supporting legacy and modern operating systems inside an on-premise solid infrastructure.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
These growing cyber threats have led to the maximum growth in the EPP market in the Asia Pacific region. APAC was the most attacked region across the globe in 2022, accounting for nearly 31 percent of all cyber-attacks, where the prime targets were government agencies, industrial organizations, IT companies, and financial institutions. Increasing investment by enterprises in cybersecurity, due to a rise in the number of cyber threats, is encouraging endpoint security solution providers to expand. For example, in January 2024, ESET inaugurated a new APAC office in Singapore. The new office in Singapore will help ESET to better service APAC customers and partners. Additionally, in November 2023, Sequretek raised USD 8 million for the expansion of endpoint security solutions across India. This trend underlines the enormous demand and opportunities that exist in this region for EPP vendors.
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Unique Features in the Endpoint Protection Platform Market
This is the baseline. Vendors use known malware signatures to spot threats. It is reliable for older and common malware but fails against new or modified threats. Most cheaper EPPs include this, but it is not enough on its own.
Rather than matching signatures, the platform watches how software behaves. If a process starts modifying lots of files or injecting into other processes, the EPP flags it. This catches unknown malware and variants. It adds detection without prior knowledge of the threat.
The better EPPs use AI models trained on massive datasets. These models learn patterns that humans cannot easily define. This improves detection of zero-day threats and reduces false positives. Not all vendors deliver genuine AI; some just market it.
Some platforms merge EPP with EDR. EDR focuses on detailed telemetry, investigation, and response workflows after a detection. True EPP+EDR gives both prevention and deep incident context. This is a differentiator for mid-to high-tier enterprise buyers.
Major Highlights of the Endpoint Protection Platform Market
The EPP market is expanding rapidly as remote work, hybrid endpoints, and sophisticated threats increase risk. Organizations are replacing legacy antivirus with unified EPP solutions that combine prevention, detection, and response. Growth is driven by regulatory pressure and rising ransomware incidents.
Traditional signature-based detection is no longer sufficient. Modern EPPs embed machine learning and behavioral analytics to identify unknown threats and reduce false positives. Buyers now expect adaptive models that evolve with threat landscapes.
Standalone EPP is being bundled with Endpoint Detection and Response (EDR) or marketed as part of Extended Detection and Response (XDR). This convergence delivers richer telemetry, faster investigations, and automated response actions, which enterprises now prioritize.
Cloud consoles have become standard. They simplify deployment, policy management, and update distribution. Cloud aggregation of endpoint telemetry enables faster threat correlation and threat intelligence sharing across environments.
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Top Companies in the Endpoint Protection Platform Market
Microsoft (US), CrowdStrike (US), Trend Micro (Japan), Palo Alto Networks (US), SentinelOne (US), Check Point (US), Broadcom (US), VMware (US), Fortinet (US), Tanium (US), Cisco (US), BlackBerry (Canada), ESET (Slovak Republic), Sophos (England), Bitdefender (Romania), WithSecure (Finland), Cybereason (US), WatchGuard (US), AhnLab (South Korea), Trellix (US), Absolute (US), CoSoSys (US), Webroot (US), Xcitium (US), ThreatLocker (US), and Deep Instinct (US) are the key players and other players in the endpoint protection platform market.
SentinelOne (US)
SentinelOne (US) is a leading provider of autonomous security solutions for endpoint, cloud, and identity environments. The company provides an Al-powered Singularity Platform integrating prevention, detection, response, remediation, and forensics into a unified solution. SentinelOne’s offering includes Singularity Cloud Workload Security, which safeguards VMs, servers, containers, and Kubernetes clusters across hybrid cloud environments. The company also offers Singularity Identity, a proactive defense against cyber risks, and Singularity Ranger for network visibility and device control. It serves diverse industries, including energy, finance, healthcare, and education, with managed detection and response services like WatchTower and Vigilance. Operating globally across North America, Europe, and Asia Pacific, SentinelOne provides cutting-edge security, robust support, and comprehensive training via SentinelOne University.
Palo Alto Networks (US)
Palo Alto Networks (US) is a next-generation cybersecurity company that offers innovative security solutions for safe digital transformation. The company provides an integrated suite of products and services on the three leading platforms: Network Security, Code-to-Cloud, and Al-Driven Security Operations. Network Security comprises next-generation firewalls, secure access service edge (SASE) offerings, and Al-driven security services and capabilities. Code-to-Cloud provides security posture management for multi-cloud environments, cloud workload protection (VMs and containers), and web application security. The Al-Driven Security Operations platform supports Cortex XDR for network inspection and endpoint protection against advanced threats such as ransomware. The company caters to various verticals such as government entities, end-user industries, financial services organizations, healthcare sector companies, manufacturing firms, petroleum companies, or refineries. Palo Alto Networks has a geographic presence across Asia Pacific, Europe, the Middle East & Africa, North America, and Latin America.
Microsoft (US)
Microsoft (US) is a key player in the Endpoint Protection Platform (EPP) market, offering comprehensive security solutions through its Microsoft Defender for Endpoint. This platform leverages advanced threat intelligence, machine learning, and behavioral analytics to provide robust endpoint protection against malware, ransomware, and sophisticated cyber threats. Integrated with the broader Microsoft 365 security ecosystem, it delivers real-time detection, automated response capabilities, and seamless management across devices. Microsoft’s focus on zero-trust security frameworks and AI-driven threat prevention has made it a trusted choice for enterprises seeking holistic endpoint security.
CrowdStrike (US)
CrowdStrike (US) is a leading player in the Endpoint Protection Platform (EPP) market, offering cutting-edge solutions to safeguard endpoints against advanced cyber threats. Its flagship product, the CrowdStrike Falcon platform, combines AI-driven threat intelligence, behavioral analysis, and real-time monitoring to deliver comprehensive endpoint protection. The platform provides capabilities such as malware prevention, endpoint detection and response (EDR), and threat hunting, ensuring robust security for organizations. With its cloud-native architecture and scalability, CrowdStrike enables businesses to proactively prevent, detect, and mitigate endpoint threats across diverse environments.
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